"Every action you take is a vote for the person you want to be." - James Clear, Atomic Habits
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I live in Big Cottonwood Canyon, UT in a cabin nestled roughly 1 mile down the road from two of my favorite trailheads in the Wasatch Mountains: Mill B North and Mill B South. One of my roommates, Jimmy Elam, is widely considered to be one of the best mountain ultra trail runners in the world. I am fortunate to do a lot of training with him. He has improved my running 2-3x just over the course of 3-4 months. If you believe (as I do) that environment matters and that we do our best work free from distractions, I could not be living in a more optimal location to pursue high-level running. Really, the biggest lesson I have learned recently is that how you live changes your brain. That's why you fit the environment to the goals. Not the other way around.

Enough pontificating. Here's what I'm excited about when it comes to living:

  1. I sleep at 6,000 feet elevation, which is optimal from a training standpoint.
  2. I am no more than a 10-15 minute drive from the best and most challenging terrain the Wasatch.
  3. The household is extremely supportive of a dedicated training lifestyle.


I do marketing for a SEO SaaS company called Huckabuy. Huckabuy leverages key Google initiatives, like dynamic rendering, page speed, and structured data markup to (1) dial-in the perfect crawl experience for search engines and (2) drive significant increases in key organic channel metrics like ranking keywords, impressions, and clicks. We just raised $2.3M in seed funding this past winter. Our marketing department has grown from 1 employee in 2019 to 3 employees and 2 interns in 2020.

Here's what I'm excited about when it comes to working:

  1. Pursuing mastery of SEO, Email Marketing, Paid Advertising, and Podcasting.
  2. Improving managerial skills as the marketing department grows bigger.
  3. Changing methods as our company grows bigger.


I am still relentlessly pursuing mountain ultra trail running dreams. I run about 60-90 miles a week on high-elevation trails. Usually, this includes 15,000 - 25,000 feet of climbing as well. There are no races on the horizon due to the impact of the Coronavirus. But I am still putting in the work. I like the idea of being ready at a moment's notice. Plus, I just really like mountain running. There is a possibility I will give the "BoSho Marathon" another go in the fall. I might also do some segment-hunting between now and then. But that's all I can think of.

Here's what I'm excited about when it comes to running:

  1. Showing up and completing 2 workouts per week. I subscribe to the philosophy of controlled suffering 2x/week.
  2. Showing up and completing at least 1 long run per week. This is where you figure out what food works and what doesn't.
  3. Staying on trails and steep mountain terrain. The fitness acquired on this terrain translates well across the board.

Producing Content.

It is in its infancy, but I am developing this blog too.

Here's what I'm excited about when it comes to producing content:

  1. Developing a daily writing practice and consistent publishing schedule.
  2. Learning how to produce a podcast, source guests, and interview.
  3. Learning how to produce a newsletter and grow an email list.